At the beginning of this week, the beauty brand of the actor Kriti Sanon announced an important milestone. According to a report by the Hindustan Times, the brand exceeded the gross revenue of £ 400 in just two years since the launch. The co-founder and CEO Tartun Sharma said: “Crossing an ART OF £ 400 Crore in the second birthday of Hyphen and having a 60%repeated consumers base, it was incredible”.
The Kriti Sanon Hyphen brand recently announced that it has touched £ 400 in gross revenue. | Credit: Kriti Sanon/PG
Siplo crossed £ 400 crores in gross revenue
He attributed rapid growth to intelligent product planning, the strong understanding of customers and strategic sales channels. The brand also claims to have cultivated its base of 1 million consumers to 4 million in a year, offering over 19,000 PIN codes.
The brand also claims to have cultivated its base of 1 million consumers to 4 million in a year. | Credit: Kriti Sanon/PG
The growth of viral video call says that “it is too beautiful to be true”
However, a viral video of a creator of Instagram content Nitin Joshi has put serious doubts about these statements. Joshi, who manages a marketing activity himself, breaks down the numbers and claims that this growth, 5600% in two years, is extremely unlikely in the crowded beauty market of India. Joshi also questioned the marketing hype, saying: “There is no unique product or a bucket of marketing around a dash to justify this growth”. He added: “Even their parent company, McAffeina, has a turnover of £ 200. If this doubles, it is still only £ 400 crores and have 95% of the finish. So where do these numbers come from?” In the video, he says: “In Fy24, Fy24, Fy24, Fy24, Fy24. Compare a dash with other established brands:” The minimalist went from 350 crores to £ 500 in a year, or 40%. Sugar Cosmetics took 10 years to reach £ 500 crores “.
Fans call the quality of hype and products
The video quickly gained traction, in particular on Reddit, with users who echo his statements. A comment stated: “Thank God finally someone called those bad explosive products of the dash of Kriti Sanon (Dupe of Rhode)”. Another user said: “The entire product line is copied, but none of the products corresponds to the Rhode standard”.
Others have criticized the quality of the brand: “The only clamor for goals of goals is their lip balm, which is a dupe of the Rhode. I tried it. It is horrible. Until it was not sent to PR, I have not seen any influencers to buy it actually.” Another added: “The balm for the lips in hand seems to be eating sweet … I don’t know who likes.”
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The recourse continues to grow, with many now that question not only the numbers but also the originality and credibility of the brand.For further news and updates from the world of Ott and celebrities of Bollywood and Hollywood, continue reading IndiaTimes entertainment.
