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Kraft Heinz will pull artificial dyes from its US products starting from 2027 and will no longer launch new products with dyes.The move arrives almost two months after US health officials said they would urge the food producers to gradually eliminate the artificial colors based on oil in the nation’s food supply.
Kraft Heinz said Tuesday that almost 90 % of its US products do not already contain food, drugs and cosmetic colors, but that the products that still use dyes will make them remove by the end of 2027
Kraft Heinz said that many of its US products that still use FD & C colors are in its categories of drinks and desserts, including some products sold under brands including Crystal Light, Kool Aid, Jell-O and Jet Sola.The company has said that it will use natural colors for products.
“The vast majority of our products uses natural or null colors and we were traveling to reduce our use of FD & C colors in the rest of our wallet,” said Pedro Navio, president of North America of Kraft Heinz.
Kraft Heinz has stripped artificial colors, flavors and preservatives of his macaroni and cheese in 2016 and said he had never used artificial dyes in his ketchup.
The company plans to work with the licensees of its brands to encourage them to remove the dyes.
In April, the Commissioner of the Food and Drug Administration Marty Makary declared in a press conference that the agency would take measures to eliminate synthetic dyes by the end of 2026, largely based on the voluntary efforts of the food industry.
Health supporters have long requested the removal of artificial dyes from foods, citing mixed studies that indicate that they can cause neurocompatementary problems, including hyperactivity and attention problems, in some children. The FDA has argued that approved dyes are safe and that “all scientific evidence shows that most children have no negative effects when consuming foods containing color additives”.
The FDA currently allows 36 food additives, including eight synthetic dyes. In January, the agency announced that the coloring known as Red 3 – used in candies, cakes and some drugs – would be prohibited in food by 2027 because it caused cancer in laboratory rats.
Artificial dyes are widely used in US foods. In Canada and Europe – where synthetic colors are needed to transport warning labels – producers mainly use natural substitutes. Several states, including California and Western Virginia, have approved laws that limit the use of artificial colors in food.
Many US food companies are already reformulating their foods, according to Sensient Colors, one of the largest producers in the world of dyes and food aromas. Instead of synthetic dyes, food producers can use natural shades based on beets, algae and crushed insects and pigments from sweet potatoes purple, radishes and red cabbage.>
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