It seems that Tesla Model Y refresh has bombed

Tesla did not respond to Wired’s comment on this article.

For Nagley, it is too early to talk about Tesla who cannot survive, “But the question is: they can thrive? One of the iron rules on the automotive industry is that there are cycles of model life. People are bored by cars of a generation and want a new generation, or go somewhere else,” he says. Customers “have decided that many Tesla cars, including the” new “model Y, seem very familiar”.

In an automotive world where China’s designs are advancing much faster than western competitors, the way in which cars are becoming increasingly crucial. For Jamie Tomkins, senior project designers at the Royal College of Art’s Intelligent Mobility Design Center in London, a design model Y only slightly updated is a lost opportunity for Tesla. “Just to update the front and rear and make it a little cybertuck-exsque … it’s not enough,” he says.

Referring to the historic global success of Y, Tomkins adds that it would have been prudent for Tesla investing in a complete redesign, “but they did it cheap. Any brilliance that Musk may have shown before is now history”.

Frank Stephenson, the famous car designer who worked for Ford, BMW, Ferrari, Maserati, Fiat, Lancia, Alfa Romeo and McLaren, and is perhaps better known for the reduction of the Mini, has a clear opinion. “They have an excellent design team [at Tesla]. But Tesla’s worst designer is Musk. I know some guys from the team. They are very capable. It is only that when Elon says “I want something”, he understands it, and it is not of all tastes, that he is sure of what happened with Cybertruck. “

The Y model is “the most successful volume seller for the brand and is going well,” says Stephenson. “But it is that philosophy of if it is not broken, do not solve it. But many times, in the world of design, this is the wrong road. If you are not going on, you are going back. So everyone is full, especially the Chinese right now.”

Stephenson believes that the addition of the bright bars to the “new” model y was an answer to some of the most positive reactions to the cybertuck, “so they borrowed,” he says. “The one on the back has the wow factor. The bright bar on the front is boring as you can make a luminous bar.”

However, Musk seems not to simply block the hopes of extending the life of the life of the Y model only on the recent update. “Grok will come to Tesla vehicles very soon,” Elon Musk said in a Placed on x At the beginning of this month, although this line the EV brand in line with what have already done artists of the caliber of Mercedes-Benz and Volkswagen in adding artificial intelligence assistants to their vehicles.

And this week it was revealed that Tesla has a multiple version of Y, the YL model (A six -seater iteration, 456 HP, double engine of its electric SUV) which arrives in China to customers to satisfy the demand for such vehicles there at this moment. If he also lands in the United States, he is not confirmed.