The Indian market of cuisine and lifestyle is undergoing a significant transformation, fueled by the evolution of consumer habits, by the increase in awareness of health and the growing popularity of smart and life -saving home solutions. As urban families become smaller and the most crowded lifestyles, there is an increase in the demand for durable, safe and elegant and elegant kitchen products made in India. According to the estimates in the sector, the Indian market of cooking and house utensils should grow to a CAGR of over 15% by 2030. “Consumers are now more aware of what they carry in their kitchens: materials without BPA, food plastics and products that balance comfort with safety are the best priorities”, says Archiarch Garg, director of the air block, a brand of bearings that leverages a sales model. direct.
While international brands still hold market shares, Indian producers are rapidly gaining land. Local companies do not only offer quality kitchen utensils that meet global standards, but are also adopting models such as multi-level marketing (MLM) to build sales-based sales networks, in particular women and home houses.”Our goal is to offer intelligent cooking solutions that are functional, safe and made in India. The MLM model helps us to achieve deeper in Indian families, create job opportunities and promote self -sufficiency”, adds Garg. “This reflects the true spirit of” Desh Ka Paisa Desh Mein “, a movement towards healthier and more self -sufficient India.”
As the Make initiative in India gains the traction and local supply chains are strengthened, the category of cuisine and lifestyle is ready to become a large internal consumption factor and enhancement.
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