The largest of consumer electronics Samsung sees India as a “key strategic market” with “immense potential” and remains optimistic on its growth trajectory, said a high company of the company.
The comment comes against the background of global trade and tariff turbulence and the last save of the United States of the tariff imposition of 25 % on India.
India is not only a strategic market for Samsung, but a key pillar in its global future, said JB Park, President and CEO, Samsung Southwest Asia, adding that the South Korean Chaebol “will continue to invest in innovation, production and addition of local value, aligning with the vision of the India of a self -sufficient economy”.
Samsung’s long -term commitment to India remains still, since he sees the country as a milestone of its global strategy, he said.Samsung considers India as a key strategic market with immense potential. The company remains optimistic on the growth trajectory of India, led by government initiatives such as make in India, Digital India and a robust digital ecosystem. Samsung continues to invest in innovation, production and addition of local value, aligning with the vision of the India of an self -sufficient economy, “said Park.
The company, which has reported entrances of over RS 1 Lakh Crore in the exercise24 from the Indian market and operates here with two production plants, three research and development centers and a design center, India plays a crucial role, satisfying both the local demand and the global markets.
Samsung, who recently introduced the seventh edition of his series of Galaxy Z folding smartphones, plans to produce locally in India in his Noida system.According to Park, “these new phones will be manufactured in our Noida factory”.
Recognizing the role of India in its development, Park, in a round media table last month in New York before launch, had said that the engineers of the research and development structure of Bengaluru of Samsung India contributed significantly to the development of the new devices.
Samsung, who had assessed his Galaxy Z Fold7 starting from RS 1.75 Lakh A RS 2.11 Lakh, said he was saying to witness an “unprecedented question” for the flagship phone as he “made a selected markets”.
The company has received over 2.1 Lakh pre -orders for Galaxy Z Fold7, Galaxy Zflip7 and Galaxy Z Flip7 FE and is taking the necessary measures in her manufacturing factory in Noida to satisfy the question.
In addition to the feile and the flip series repairability factors, Park said that the company has found a solution on the costs side.
“Of course, mechanics is something that we always commit to innovate … repair or the cost of repair is a way we examine … how to reduce the burden of the consumer. And we have found many ways to improve it, help them and reduce costs. So we have a solution for this,” he said.
When he was asked of the Evolution journey of Samsung on folding, Park said that the concept is to make him smaller.
“I remember that when we had a 5 -inch smartphone, we thought it was the largest, engaging. Now, it’s like 6.8 inches and is becoming increasingly big … it doesn’t go into your pocket, it is difficult to hold back. So we started thinking about how we can make it a small form factor. This is when we made it fall or folded it. I think it is a trend that other brands are following,” he said.
During Galaxy’s unplapted event last month, Samsung also announced that the company is working on a triple phone, which plans to launch by the end of this year.
When asked if the new folding phone will help market earnings for Samsung, Park replied: “To win the heart of the consumer, the duration can be a thing, a design and a price (they could be other things)”.
“It is not that a brand can dominate the entire market. I think having a competition allows Samsung to innovate and look for a different technology that does not exist today,” he said.
Samsung is also reducing its sku in the Indian market as part of its optimization strategy and to increase efficiency.
“When I arrived in India for the first time in 2012, there were 70 brands: telephony brands, local brands and brands, Koreans, Japanese and Scandinavians. I thought, how are these 70 brands in competition with each other? And if I look at our wallet, I have more than one model. Portfolio,” he said.
Without referring to the name of the rivals, he said that there is a parent company that has as five different brands and another American company that plays strongly in the flagships.
“So, I had to fight with more series A, M and F through the cities online, offline, of level two, three and four. If I fight through the entire line on the front line, I cannot win. I knew I had to reduce the SKU. I have to look at the efficiency, the concentration and where to fight. And this is when you see the optimization,” he said.
In the Indian market, Samsung competes with the phone manufacturer based in the United States Apple in the Super Premium category, at the price of over 1,000 USD.
According to IDC, the Indian smartphone market is guided alive, which had a market share of 19.7 percent in the first quarter of 2025. Samsung was the number two with shipments of 16.4 percent.
