The consumer of Honasa, who owns beauty brands such as Mamaearth and Bblunt, is trying to expand in new categories of products such as laser masks, face masseurs, face rollers and LED light therapy therapy devices, said people aware of the company’s plan.This arrives at a time when the Sales of the flagship of Honasa Mamaearth The brand slowed down, pushing the parent company to recalibrate its attention, one of the people mentioned previously said to et. “The company is trying to try more new things while chasing the next level of growth,” said the person.
“Mamaearth is growing at his rhythm and mostly will come from the offline markets,” said the person. “Also in online space, for some categories such as face washing and solar filters, Honasa is investing in the growth of Derma Co and Dr Sheth, given that Mamaearth’s proposal is developed.”
Honasa did not answer the question of et.In the exercise25, Honasa recorded an operating turnover of RS 2,067 Crore, growing 8% compared to the previous year, while its net profit descended to RS 73 Crore from 111 Crore, mainly due to the impact of its offline distribution renovation exercise.
The brands of Honasa include Mamaearth, The Derma Co, Dr Sheth’s, Aquologica, Bblunt and Staze. Staze is the youngest brand in Honasa-was launched last year-and operates in the space of color cosmetics.
In a post-use analyst on May 22, the founder and CEO of Honasa, Varun Alagh, said that the company’s younger brands have guided the momentum for the tax year, having grown up to over 30% on an annual basis.
“There are new categories and wallets that each of the brands is building and we are focusing on ensuring that they win and build in these wallets, both from the superiority of the product and from the right intuition of consumers,” he said.The Beauty Electronics market is crowded with local and foreign brands, with those operating for specific use cases such as Korean beauty, hair care and skin care. Companies like Panasonic, Phillips, Numur and House of Beauty operate in this space.
The number of brands of electronic devices in India that sell products such as hairdressers, plates, dryers and Shavers online has risen to 571 in 2024 from 399 in 2022, according to the market research company Nielseniq, which Et had reported in January. In comparison, there were only 154 brands that sold their products in physical stores.
According to the market research company IMARC, the Indian market for beauty devices has reached $ 1.8 billion in 2024 and should grow at $ 6.8 billion by 2033, recording an annual growth rate composed of 15.8% between 2025 and 2033.
“The market of India’s beauty devices is fueled by the growth of US incomes, by the growing awareness of personal care and the growing preference for internal beauty treatments. Furthermore, technological progress, the influence of social media and the need for practicality, convenience and multifunctional devices that also propose the growth of the market of the beauty devices of India”, a relationship of IMARC known.
