HMD said that India remains a key market for the brand from the contribution of revenue and manufacturing perspective and is working with the main and digital trade platforms to sell phones. ‘For us, India remains a key market of interest as a brand. To meet the specific needs of Indian consumers, we have introduced several tailor -made devices for this market, including HMD and Nokia brand devices. We are also preparing to launch a new 5G smartphone at the price of less than £ 10,000, targeting the high demand of devices at affordable prices in India, told Ravi Kunwar, vice -president (VP) and CEO, HMD India and Apac, Ettelecom.
“India remains our largest market based on resources and financial contribution and we are committed to expanding our operations, partnerships and offers of products to strengthen our market position both in phones and smartphones,” he added. Ettelecom in its edition of February 7, 2025, reported that the shipments of 5G Sub- £ smartphone can contribute to the overall volumes of the sector despite the multiple challenges, although in individual figures.
The brand is present in more than 1 traditional Lakh or main retail stores in India, but now it is “working significantly” with both e-commerce platforms, such as Amazon, and quick trade channels, including Blinkit, said Kunwar.
The e-stor brand of the HMD brand, according to him, is expanding and strengthening in terms of product availability and distribution channels. “Our strategy plans to work closely with distributors and retailers, offering complete support and incentives, as well as engaged in robust marketing activities to optimize the flow and execution, in particular the main sales cycles,” he said.
The comments of the best manager arrive at a time when HMD is reducing his operations in the United States in the midst of a “demanding geopolitical and economic environment”, according to reports from the international media.
HMD, in 2016, had purchased the Nokia phone business from Microsoft and had also obtained a license to sell smartphones and Nokia brand tablets, particularly in the middle -end segment.
However, HMD Global is now focused on the sale of smartphones with your own brand and the exploration of White Label production opportunities. This was followed after HMD signed an agreement with Finnish Nokia in 2023 to unleash the smartphone business, with which he had entered the market in 2016.
‘95% of our devices are produced in India. In the last two years, we have also started to export these “Made in India” devices in other countries, “said Kunwar.” India is not only our production hub, but also the most important market for us both from a corporate point of view and from a point of view of growth opportunities, “he added.
Prachir Singh, senior analyst of Counterpoint Research, said Ettelecom That hmd, including its Nokia brand smartphones, has maintained a low market share in India, mainly due to a limited range of products, a weak commitment of the channels and a drop in the call of consumers.
‘The brand reached a peak in the second quarter 2023. However, its share remained below 1%. HMD officially entered the Indian smartphone market with its own brand in the third quarter of 2024 with the Crest and Crest Max series. However, these models have struggled to obtain traction between intense competition and a crowded value segment, “Singh said.
As a result, HMD currently has a marginal presence in India, with the brand “significantly overcome by more aggressive and better positioned rivals,” he added.
Kunwar said that in the functionality phone segment, the brand is currently “in number one value and a number two near volume”, making this category an artist strong for the company in India.
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