Google brings artificial intelligence updates to Search and YouTube in the South -est Asia

At the Google Marketing Live event in Singapore, Google announced new updates to its artificial intelligence tools through Search and YouTube. Updates are intended to help marketing experts maintain changes to the way people find and interact with online content, in particular when multiple users turn to vocal, video and visual research instead of typing.

The research no longer concerns the typing of words in a box. More users now ask questions using photos, voice or mix of formats. Google states that tools such as Lens, Circle to Search and artificial intelligence panoramas are helping people looking in new ways, with only lenses that manage more than 100 billion visual research this year, about one in five that shows commercial intentions. Younger users, in particular Gen Z, are also using Circle to search for more than 10% of their research.

Google says that it now supports over a billion searches related to shopping all over the world. In the South -est Asia, Gen Z users are guiding more activities on research than any other age group. This round opens new advertising opportunities, in particular for companies that want to meet users at the beginning of their decision -making process.

YouTube remains strong in the South -East Asia

YouTube remains the most observed video platform in Southeast Asia and continues to see a high use between generations. Independent polls suggest that users in countries such as Indonesia, Thailand and the Philippines trust YouTube creators more than those on other platforms.

That trust seems to translate into stronger corporate results. The shared figures of Google showing that YouTube announcements provide more return to investments than traditional TV in the South -est Asia, 4.1 times higher in Indonesia, 2.3 times in Thailand and 2.9 times in Vietnam. YouTube has also overperformed other social platforms against Roi.

New artificial intelligence tools for marketing experts

Google has outlined several imminent tools that aim to simplify the management of the campaign and improve performance using the IA. These include new ways to generate announcements, find an audience and perfect campaigns without the need for many manual inputs.

• Ads in Panoramica dell’As: These are summarized that appear above the standard search results. Google is now expanding the ads slots in these summaries to desktops and mobile devices in selected English market markets, including Philippines, Malaysia, Singapore and Indonesia by the end of the year.
• Asset Studio: A new work space of Google Ads that uses generative artificial intelligence to help marketing experts create many versions of visual elements and video ads using models such as Imagen and Veo.
• Ai Max for research: This tool uses Gemini models to generate securities and combine advertisements with searches without depending on long lists of keywords. Shopee performed a five-week test with it in Southeast Asia and saw double conversions, together with a 49% increase in Roi.
• In Malaysia, Telco Maxis has used Max for research to find new postpatiate customers. The tool collected on long and multilingual tail query that the traditional targeting of keywords had lost, including searches in Chinese. Aileen Soo, head of the discovery of Maxis, said that the tool helped them combine or beat the regular click rates with a very reduced manual configuration.
• Methods ai: A new setting in Google’s search that supports longer and more complex query using multimod inputs. Allows questions of follow-up and provides connections to the web. Google plans to start testing ads in mode in the United States soon.
• YouTube Creator Partnerships Hub: A tool within Google Ads that helps the brands to find the YouTube creators to work with. Marketing experts can search for category or trend and view the involvement and insights of the public before reaching. The tool is already available in Singapore and Indonesia, with other markets to follow.
• Characteristics to agents: These are integrated into Google Ads and Analytics to help automate activities such as keyword writing, the regulation of creative resources or the generation of reports. The system learns from existing destination pages and performance data to offer suggestions or manage the management of basic campaigns.

More automation, less conjectures

Since marketing teams face closer budgets and increasingly complex behaviors of customers, the new tools are designed to reduce manual work. Google says that the goal is to remove marketing experts from reacting to trends and towards predicting them, with the ia take care of more routine tasks so that the teams can focus on the strategy.

(Photo of Sarah B)

See also: Video Marketing Hooks: Why Human Creativity still beats ai

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Tag: Advertising, AI, Automation, Customer experience, data, Google, Marketing, Personalization, Social Media