Google Ads for Hospitals: How to Get Patients Regularly

Running a hospital today is not just about quality treatment—it’s also about visibility. With most patients searching online before choosing a healthcare provider, Google Ads for hospitals has become the fastest way to attract new patients regularly.

Whether you run a multi-specialty hospital, cardiology center, orthopedic clinic, or maternity hospital, Google Ads helps you reach patients at the exact moment they need your services.

Here’s a complete step-by-step strategy.

1. Target the Right Patients

• Use location targeting (city + 10–15 km radius).

• Focus on local intent searches like “best hospital near me” or “cardiologist in [city]”.

• Segment by department (Cardiology, Orthopedics, Pediatrics, Maternity).

👉 This ensures your ads only show to people who are most likely to visit your hospital.

2. Choose the Best Google Ads Campaign Types

• Search Ads: Show when people actively search for hospitals or specialists.

• Local Ads (Google Maps): Ideal for nearby patients.

• Call Ads: For emergencies, where patients want immediate help.

3. Use High-Intent Keywords

To attract patients, focus on service + location keywords.

General Hospital Keywords

• hospital near me

• best hospital in [city]

• 24 hour hospital near me

• emergency hospital [city]

Cardiology Keywords

• cardiologist near me

• best heart specialist in [city]

• angioplasty doctor near me

• cardiac hospital [city]

Orthopedic Keywords

• orthopedic doctor near me

• bone fracture hospital [city]

• joint replacement surgeon [city]

Maternity & Pediatrics Keywords

• gynecologist near me

• maternity hospital [city]

• pediatrician near me

• child specialist hospital [city]

👉 Add negative keywords (jobs, free, course, pdf, wiki) to avoid wasted budget.

4. Write Patient-Centric Ad Copy

Your ads must build trust + urgency.

Example – General Hospital

• Best Multi-Specialty Hospital in [City]

• 24/7 Emergency & ICU Available

• Trusted by 10,000+ Patients

Example – Cardiology

• Top Cardiologist in [City]

• Advanced Heart Care & Angioplasty

• 20+ Years of Experience

5. Create Landing Pages for Each Department

Never send patients to a generic homepage. Use service-specific pages like /cardiology or /orthopedics.

Must include:

• Strong headline (Best Cardiology Care in [City])

• Easy Call Now / Book Appointment button

• Doctor profiles with photos & experience

• Awards, accreditations, and patient success numbers

• Google Maps for directions

6. Track Conversions

• Count phone calls from ads.

• Track appointment form submissions.

• Monitor “click-to-call” button usage (mobile patients).

7. Budget & Scaling

• Start small: ₹1000–₹2000/day.

• Test across departments.

• Scale the budget where patient flow is highest (e.g., cardiology or orthopedics).

Conclusion

Google Ads for hospitals is one of the most effective ways to consistently attract patients. By targeting the right keywords, writing patient-focused ad copy, and using department-specific landing pages, you can build a reliable system to bring in patients daily.

If you want to fill your OPD, increase emergency visits, and build long-term patient trust, start with Google Ads today—because your patients are already searching for you on Google.

Also If you need personalized support with Google Ads to grow your hospital, book an appointment today.