However, most regions will still likely see Growth, Except North America and China, According to Counterpoint Research’s Latest Market Outlook Smartphone Shipment Forecast report.
Price Increases from Cost Pass-Throughs Remain a Key Focal Point, Although the tariff Situation Remains Fluid and Unpredictable.
Commenting on the revised forecast, Associate Director Liz Lee Commented, “All Eyes are on Apple and Samsung BeCause of Their Exposure to the Us Market. Although Tariffs have Played a ROVE Played A Role in its forcast Revisions, we are also factoring in weight
Lee Added, “We Still Expect Positive 2025 Shipment Growth for Apple Driven by the iPhone 16 Series’ Strong Performance in Q1 2025.”
Moreover, Premiumization Trends Remain Supportive Across Emerging Markets Like India, Southeast Asia and Gulf Countries – these are long -term Tailwinds for IPhones, According to Lee.
Counterpoint Research’s Current Forecasts Assume A Relatively Stable Tariff Environment Through 2025, Although the Escalating Rheatoric and Uncenty Around TRADE POLIDE POLIDE POLICY CORDE POLICY Impact manufacturer’s pricing strategies, supply chain planning, and, ultimately, consumer demand.
Commenting on Projections for Global Smartphone Shipment Growth in 2025, Associate Director Eethan Qi Said, “The Bright Spot This Year – AGAIN – AGAIN – AGAIN – AGAIWEI. Sourcing bottlenecks for key components at least through the rest of the year, which should help Huawei Grab Substanti Share in the Mid-TO-Lower-End Segments at HOME. ” (Ani)
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