Press "Enter" to skip to content

Designer claims that it regrets the “appropriate” Mexican footwear of Adidas, Etbrandequity

WhatsApp Group Join Now
Telegram Group Join Now

“/>
Representative image (Istock)

The US stylist Willy Chavarria declared on Saturday that he regretted the sandals that he created together with Adidas “appropriate” a traditional design from the southern Mexican state of Oaxaca.The local authorities had complained of the fact that the Slip-on Oaxaca sandals were a “reinterpreted” model of Huarache sandals, in particular one found uniquely in the area, which has one of the highest indigenous populations in the country.

The government of Mexico said on Friday that he was looking for compensation from Adidas.

“I deeply sorry that this design has appropriated the name and has not been developed in a direct and significant partnership with the OAXACAN community,” said Chavarria, which is of Mexican inheritance, in a declaration sent to the FP.

Chavarria recognized that the sandals “were not up to respect and collaborative approach” deserved by the community of Villa Hidalgo Yalalag, from where the original design has been said.The Mexican government said on Friday that Adidas had agreed to meet the Oaxaca authorities.

“It is a collective intellectual property. There must be compensation. The asset law must be respected,” said President Claudia Sheinbaum during its regular morning press conference on Friday.

The controversy is the last request of Mexican officials who denounce the main brands or designers who use indigenous art or design unauthorized by the region, with previous complaints raised on Fast fashion Juggernaut Shein, Spain’s Zara and the Carolina Herrera high -end label.

    <!–

  • Updated On Aug 11, 2025 at 11:40 AM IST
  • –>

  • Published on 11 August 2025 at 11:40
  • <!–

  • 1 min read
  • –>

Join the community of 2m+ professionals in the sector.

Sign up for the newsletter to get the latest intuitions and analysis in your mailbox.

<!–

–>

Everything about the ebrandequity industry on your smartphone!

<!–

icon g play

icon app store

–>

<!–
Scan to download App –>
brandequity barcode
<!– –>

Source link

More from MarketingMore posts in Marketing »

Be First to Comment

Leave a Reply