Mahindra and Mahindra (M&M) are tightening its grip on the market of utility vehicles (UV), quickly narrowing the sales gap with Maruti Suzuki. Between April and July 2025, the difference in UV sales between the two car manufacturers fell to 12,700 units from over 53,000 the previous year. Only in July, Mahindra is followed by only 2,900 units – his closest in almost a decade – increasing the prospect of recovering the first place that held the last time in exercise 17, Financial Express reports. Mahindra’s success is built on a wide range of products that covers Thar, Scorpione-N, Bolero, Xuv700 and Xuv 3xo, for the different consumer segments. Nobody is a single successful success, but together they created a constant sales engine, with UV volumes for April-July 26 up to 21.7 percent year by year 201,938 units. Maruti’s UV sales in the same period stood at 214,641 units, falling by 6 % compared to last year.
The car manufacturer based in Mumbai is also betting largely for electric mobility, with two new launches of battery -powered electric vehicles (BEV) scheduled for the beginning of 2026 and a sales target of 48,000 beings in Fy26. In addition, the strong activity of M&M tractors – which saw the volumes increase by 10.4 percent in the Q1 Fy26 – provides a pillow against the oscillations of the demand of passenger vehicles.However, the observers of the sector warn that the capacity constraints, the risks of execution in the EV segment and the high stock assessments could test Mahindra’s momentum.
With sustained growth, flows of diversified revenues and increasing the market share, Mahindra emerged as the strongest challenger of Maruti in the UV race – and could soon redefine the panorama of leadership in the passenger vehicle market in India.
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