Salient points
- Caratlane is launching its own rapid trade initiative, starting from the pilot programs in Gurgaon, with plans to expand to Hyderabad and Bangalore, aiming at delivery times from four to six hours in high density areas.
- The company has recorded a 24 % increase in its topline entries in the tax year 2025 and is diversifying its range of products to include a new line of 9 -carat jewelry, keeping a focus on natural diamonds and does not enter the diamond market cultivated in the laboratory.
- Caratlane’s digital presence significantly influences customer decisions, with online sales that contribute to about 10 percent to direct revenue, but the digital influence that has an impact on 70-80 percent of customers’ travel while buyers often seek online before visiting the physical stores.
The Caratlane Omnicanali dealer is launching his rapid trade initiative, starting with pilots in Gurgaon and scheduled for Hyderabad and Bangalore, said a high official of the company.
Speaking with Etotail, Saumen Bhaumik, MD, Caratlane, underlined the push for accelerated delivery times, aiming from four to six hours in high density pins codes.
“Quick trade has shown many wrong theories, so we are trying to make sure that the delivery process is shorter and faster with our bandwidth and infrastructure,” he said.
The development comes while the retailers between the categories are actively collaborating with rapid trade platforms. Recently, Kalyan Jewellers joined the fast commerce platform of Swiggy – Instamart.
Caratlane, who reported a 24 % jump in its upper line in the year25, diversified its range of products. Bhaumik has shared that beyond the 18 -carat and 14 carat offers, the company has launched a range of 9 carat jewels.When asked if the brand plans to enter the growing segment of diamonds grown in the laboratory, Bhaumik reiterated the position of Caratlane. “No, Caratlane will not enter LGD. It’s very clear. We will only play with natural diamonds.” He also commented: “At the LGD drop rate, making money would be very difficult for anyone to take place in it”.
In addition, Bhaumik highlighted the strong tendency to premiumization in jewelry. He observed that the RS 50,000 segment is growing above faster. The growing popularity of the lonely, in particular in the mini lonely category (20-70 cents), is also guiding this trend, attracting many diamond buyers for the first time, he added.
The jeweler dealer owned by the Tata group has opened 50 stores last year and this budget is observing over 40 new stores. While online sales represent about 10 % of direct revenues, digital influence extends to 70-80 percent of customers’ travel, with many customers who seek online projects before visiting a physical store, Bhaumik explained when he was asked about the contribution of the revenue of offline and online channels.
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