Canada Goose Lancia SS25 Snow Goose Capsules by Haider Ackermann

Canada Goose reveals the second seasonal capsule of the creative director Haider Ackermann. Designed under the brand’s heritage label, Snow Goose, the capsule launches with a global campaign shot by Willy Vanderperre, for the second season, and presents the Lara Stone model, together with a dynamic cast of multidisciplinary talents.

As evident during the campaign, Ackermann reinvents the legacy of the performance of the Canadian goose with a modern and pushing spirit. The codes of utility, movement and self -expression are reinterpreted through Pinnacle clothing archetypes, silhouettes attentive to the body and clothes of the second skin. The creation of each piece symbolizes a bridge for nature, not a barrier.

Canada Goose launches the second capsule of Haider Ackermann’s Snow Goose, merging the inheritance with the modern style. The SS25 collection offers light outerwear, including Parkas, shorts and joggers, in shades such as Arctic Mist and Violet Eclipse. Filmed by Willy Vanderperre, the global campaign is played by Lara Stone, which celebrates freedom, nature and self -expression.

“I wanted to detach the layers with this campaign – of clothing, convention, expectation – to resist the predictable.

It is a quiet rebellion.

The images are only a little disorienting; To make people put and question their perceptions on how a collection for Canada Goose might appear, how it could be designed and photographed.

We are playing with beauty, with freedom, “he says Ackermann.

Pulling from the archive of almost seventy years of ona Canada, the iconic pieces have been reinvented for the snow goose in more breathable forms. Designed to endure summer elements, nylon shorts, ultra light rain jackets, airy cotton parks and light utility pants cemeate the brand style authority in the hottest months.

The key shades of the collection, including the icy blue fog and the purple eclipse, offer contrast against the terrestrial tones of kaki and beige. A series of graphic elements that juxtapose the movement with the immobility: can you hear the birds?, Embrace the silence and find me where the wild flowers are and reflect the search for serenity of Ackermann in nature and in travel.

The salient points of the collection include:

• The Valor Parkka: an iteration not isolated and inspired by the work of the Parka FW24 Rider with utilitarian pocket, now adapted for a warmer climate
• The Edge Pant: inspired by the most loved trousers of Ackermann, The Edge Pant is designed in light cotton, with many large pockets
• The Dawn Crew: Soft, Premium-Cotton Crewneck designed to stratify, with graphic elements to inspire inner peace between external performance
• The Zephyr jacket: a three -layer wind jacket based on performance with ventilated armpits for greater breathability
• The Tempest Short: a barely base for free flow movement
• The Rigel Jogger: an essential for Ackermann’s personal wardrobe and Snow Goose’s DNA

The global campaign with Lara Stone presents an eclectic cast combined with vast landscapes in the desert. The pieces of declaration mix a surprising color and bold modernity in an evocative presentation, bringing the human body closer to the natural world in a way that the Canadian goose has never been seen before.

As a precursor of the launch, Ackermann revealed the capsule with a shipment in the three -day desert for his close friends. Crossing the wild landscape of the Utah, the guests were dressed from the pointed head in the Snow Goose / Summer 2025 Snow collection while exploring the most impressive landscapes of the region.

The Spring 2025 Snow Goose collection of Canada Goose is available from Thursday 12 June on Canadagoose.com and global level in Select Canada Goose Stores from Thursday 19 June. Further drops will continue throughout the summer.

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion news desk (hu)