Vinfast aims to carve out a distinct space in the crowded Automarket of India by building a production in full title of ecosystem, service, charging and recycling to encourage long -term trust with Gurgram, Haryana, India customers.The manufacturer of EV Upstart Vinfast has recently presented its electric vehicle factory in Thoothukudi, Tamil Nadu, supported by an initial investment of $ 500 million and aiming to produce 50,000 units per year in the first phase. This move is not a provisional market test. Instead, Vinfast is digging deep roots in the automotive panorama of India, merging the production with national reseller and service networks, infrastructure load and battery recycling initiatives. In a market where the launches of the product often attract the spotlight, Vinfast is placing the equal emphasis on customer support and lasting relationships.
The automotive market of India is in third place globally, dominated by a handful of producers. Over a dozen brands compete fiercely, yet some experts provide that only half could survive upon arrival. The new arrivals can feel forced to compete for immediate sales through discounts and aggressive advertising. However, this focus can arrive at the expense of long -term service. According to Capgemini’s 2024 automotive instantaneous, more than half of global cars buyers is not sure of their loyalty to the brand, with poor after-sales experiences that are a key reason to consider a switch. Indian consumers, in particular, want to reassure that a brand will be there in the future to honor its commitments, not only today to close a sale.
The OEM departures in the past have deepened the caution of the buyer in India. The car owners have faced difficulties in obtaining spare parts or looking for qualified technicians after the brands have left the market. This has taught Indian consumers to carefully consider the reliability and long -term support of a manufacturer before making a purchase. In India, the quality of the after-sales service now also exceeds interesting prices offers, making it fundamental for loyalty to the brand.
The surveys make the backup of this. The index of the experience of the customer 2024 of the FADA assigns 50 % weight to the after-sales service composed of 25 % each for sales and the product. JD Power discovered that the start of the service, the collection of the vehicle and the quality of the service represent almost 75 % of the customer’s overall satisfaction. These highlight a clear trend: for Indian buyers, past service experiences count more than ads when choosing their next vehicles.
Recognizing these concerns, Vinfast is adopting a different approach by developing a complete network that includes production support, retail and after-sales. The Tamil Nadu plant is essential for this vision. The factory could produce 50,000 units per year in the first phase, with the potential to triple this production if the market demand increases, making it one of the main sources of employment and economic growth for the region.
But the wider ecosystem of Vinfast is what really distinguishes it. The company has guaranteed partnerships with the most important groups of retailers to implement 32 dealers in 27 cities, guaranteeing large sales, services and availability of spare parts. Only in 2025, Vinfast provides for 35 fully operational dealers.
In a key move, Vinfast also works with partners such as MyTVS to establish 120 service centers dedicated to national level, guaranteeing certified technicians, rapid diagnostics and guaranteed availability of authentic spare parts. This network of workshops will reflect the 24/7 service model that Vinfast has successfully implemented in Vietnam and elsewhere, emphasizing comfort through Apps based on App and a dedicated free support line.
The infrastructure charging is another crucial part of the Vin -owner ecosystem strategy. In collaboration with Roadgrid, Vinfast is facing “Gamma anxiety”, offering complete recharging solutions to post -delion. In addition, a collaboration with Batx Energies guarantees recycling responsible for the battery, creating a sustainable cycle for batteries for electric vehicles with initial use to a possible reuse.
This holistic approach makes sense, considering the adoption of the rapid electric car of India. In 2024, India sold almost 100,000 electric vehicles, an increase of 20 % compared to the previous year, while total sales of light vehicles reached 4.9 million. Despite the growth of slower cars sales in four years to only 4 %, the demand for electric vehicles remained strong, highlighting the growing interest of consumers for electrical mobility. However, the limited number of public charging stations, currently only 29,277 starting from 2025 according to the Ministry of Power (MOP), highlights the need for a coordinated and supported charging infrastructure by the manufacturer.
In the end, Vinfast in India’s investment depends on trust, not the initial excitement or promotional tactics. Its integrated approach to production, sales and after-sales service is positioned uniquely in a crowded market. Vinfast’s effort in the construction of a robust and autonomous automotive community marks a strategy that could guarantee the loyalty of long -term customers, showing that the real success in the market of Indian electric vehicles will belong to those who really take care of them later.
