The British Fashion Council and Pandora redefined the Pandora Award as a style of the year, celebrating a designer behind a moment of great cultural or entertainment impact. By reflecting the role of fashion in narration and cultural influence, the prize highlights the originality, creativity and power of style.
“Empowering self -expression is at the center of what Pandora represents. This prize sheds light on the creative force of stylists, those who create identity through the style of fashion. It is a natural extension of our commitment for the culture, collaboration and suspension of emerging talent”, Berta de Pablos-Barbier, Chief Marketing Officer, Pandorahe said.
“This prize reflects the changing dynamics of fashion and highlights its impact on the current entertainment and on the wider culture. We are excited to evolve this prize in collaboration with Pandora to celebrate a singular moment of fashion that goes beyond aesthetics – a moment that defines a year and lives beyond”. Laura Weir, CEO, British Fashion Councilhe said.
The style prize of the moment of the year awarded by Pandora recognizes a moment that contributes significantly to the cultural conversation, triggering a widespread discussion and reflecting a key social moment. It must demonstrate originality and audacity by pushing the creative boundaries in design, style or presentation. The winning moment should also reach global influence and virality, dominating the media and social platforms, while showing a creative use of embellishments or accessories. In the end, he must possess both timeliness and timeless time, which stands out as a fashion declaration that defines and a cultural milestone that transcends the year in which he made his debut.
Fiber2fashion News Desk (RR)
Be First to Comment