Because Walmart who will open the new headquarters in Silicon Valley is not such a good news for Amazon, Google and Netflix, and brandedquity

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Walmart is investing billions in a new sparkling campus of the location designed to attract the best technological talents away from giants in the sector such as Google, Netflix and Amazon, while the retail giant turns into a company based on technology to compete in the digital market.The new Bentonville campus of 350 acres of the retailer has Silicon Valley -style services including electric bicycles, robot land maintainers, a hotel, food hall, amphitheater and huge fitness centers. The structure, which opened its first building in January, represents a dramatic departure from the former Spartan headquarters of Walmart in a distribution center converted with offices with wooden panel and few windows.

Technological workers now include a third of the corporate workforce of 15,000 people in Walmart, guiding the company’s digital advertising platform, data services, artificial intelligence and drones delivery operations. This technological pivot has forced the largest dealer in the world to compete directly with technological companies for qualified employees who have specific expectations in the workplace.

From the discounts to the Technological Electric Power Power

“You are in a competition for talent – even if you are the largest company in the world for revenue – and having a nice experience and a work environment is an excellent recruitment and conservation tool,” said Scott Benedict, a former manager of Walmart transformed according to the New York Times. The challenge is particularly acute for the acute based in the Arkansas, where talents recruitment requires that they convince the workers of retail, according to the New York Times. Walmart must demonstrate that Bentonville’s life can compete with opportunities in San Francisco, Seattle or New York, losing his image as a traditional brick and mortar dealer.Dan Bartlett, executive vice -president of Walmart’s business affairs, has recognized that the new campus “will play a role in the recruitment and conservation of talents, in particular technological talents, where they have certain expectations”.

Walmart is going beyond the price wars

The transformation reflects Walmart’s recognition according to which to compete on the price alone is no longer enough. Modern trade requires excellence in comfort, breadth and speed, forcing the company to combine Amazon’s technological skills, while exploiting its vast network of almost 11,000 shops worldwide. Walmart’s e-commerce activity has recently reached profitability, with the company awaiting two thirds of future growth from digital operations. The retailer now sells premium articles as $ 6,000 Louis Vuitton online bags while expanding the delivery services of drones to compete with Amazon’s logistics network.

The investment seems to pay dividends with investors. Walmart’s actions surrender both the S&P 500 and Amazon this year, increasing by over 5 percent since analysts overwhelmingly evaluate the company a purchase.