Best eCommerce platform – Shopify, Try free!

The eCommerce platform made for you, Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Your brand, your way, No design skills needed, Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business.

Your mission control, Everything in one place

Selling your products in many places should be every bit as simple as selling in one. With Shopify’s eCommerce software, you get one unified platform to run your business with ease.
> Fully customize your online store
> Add new sales channels in seconds
> Manage unlimited products and inventory
> Fulfill orders in a single step
> Track sales and growth trends

 

Get straight to growing your business, Let us handle the rest, When we say it’s never been easier to start a business, we mean it. Shopify handles everything from marketing and payments, to secure checkout and shipping. Now you can focus on the things you love.

 

Shopify powers businesses creating naturally luxurious skin care products, hopify powers ambitious entrepreneurs all over the world

> 400,000 : Businesses powered by Shopify
> 1,000,000+ : Active users
> $34B+ : Sold on Shopify

All the features you need

  • Perfect for beginners and experts alike – Fully customizable website, online store, and blog
  • Unlimited bandwidth, product inventory, and customer data – Inventory features
  • Sell on new sales channels like Pinterest and Amazon – Sales channels
  • Over 70 international payment gateways supported Sales channels – 70+ Payment gateways
  • Automate your fulfillment process with 3rd party shipping apps – Shipping apps and integrations
  • Shipping apps and integrations – We’re here to help with 24/7 award-winning customer support – Help Center

Try Shopify free for 14 days. No risk, and no credit card required.

Best eCommerce platform – Shopify, Try free!

The eCommerce platform made for you, Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Your brand, your way, No design skills needed, Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business.

Your mission control, Everything in one place

Selling your products in many places should be every bit as simple as selling in one. With Shopify’s eCommerce software, you get one unified platform to run your business with ease.
> Fully customize your online store
> Add new sales channels in seconds
> Manage unlimited products and inventory
> Fulfill orders in a single step
> Track sales and growth trends

 

Get straight to growing your business, Let us handle the rest, When we say it’s never been easier to start a business, we mean it. Shopify handles everything from marketing and payments, to secure checkout and shipping. Now you can focus on the things you love.

 

Shopify powers businesses creating naturally luxurious skin care products, hopify powers ambitious entrepreneurs all over the world

> 400,000 : Businesses powered by Shopify
> 1,000,000+ : Active users
> $34B+ : Sold on Shopify

All the features you need

  • Perfect for beginners and experts alike – Fully customizable website, online store, and blog
  • Unlimited bandwidth, product inventory, and customer data – Inventory features
  • Sell on new sales channels like Pinterest and Amazon – Sales channels
  • Over 70 international payment gateways supported Sales channels – 70+ Payment gateways
  • Automate your fulfillment process with 3rd party shipping apps – Shipping apps and integrations
  • Shipping apps and integrations – We’re here to help with 24/7 award-winning customer support – Help Center

Try Shopify free for 14 days. No risk, and no credit card required.

Want to create own website or blog!

Trust me it is very simple! When I was creating my first website, I was not able to believe that WordPress is such a great and easy tool.  but fact is yes! WordPress is most powerful content management system so far I have used. It has all the capabilities which you need to design and develop your website.

I must say that everyone who things that I need a website… Try WordPress you will love it! Let me show you few easy steps which you can follow and create your website or blog on WordPress.

Step – 1

To create a website you need a domain name for example.. www.yourname.com and we call it domain name, which you can buy on various website like Godaddy, Bluehost there are bunch of web hosting companies available.. it is as simple as you buy products on amazon and flipkart.

Example: Check the below screenshot , you can search your domain name whatever you like and and you will get available along with the pricing for a year.

 

Example: Check the below screenshot , you have 4 options to select hosting package, from Starter to Ultimate.. Normally if you book any hosting package you get domain name absolutely free.

Make sure you buy a package ( Domain Name + Hosting ) “Hosting” is just a virtual space where you can upload your all data (images, text, video etc.)and connect with your domain name..

Step – 2

WordPress installation –  Content management system, that you can use to set up a blog on your website.

  1. Log in to your GoDaddy account.
  2. Click Web Hosting.
  3. Next to the hosting account you want to use, click Manage.
  4. In the Popular Apps section, click WordPress.
  5. Click Install Now.
  6. Complete the on-screen fields, and then click OK:
    • Domain — Select the domain on your account you want to use.
    • Directory — Enter the directory after the domain name where you want to install WordPress. If you want the domain name itself to use WordPress, the directory field should only have “/” entered.
    • Enter a Username, a Password (and its confirmation), and an Email Address.

WordPress will be installed to your hosting account with the options you selected within 24 hours. When it is complete, you will receive a confirmation email.

Step – 3

While installation system is going to ask you to define your user name and password for wordpress  which you can use and login on following screen.

Once you logged in you will be able to access below dashboard where you can create pages, post, photo galley, homepage and custom pages like contact forms ect.. have a look below screenshot.

If you have any confusion, or question, please feel to comment, thanks!

 

 

Amazon.in Associates – The web’s most popular and successful Affiliate Program

Join – It’s free and easy to join, Get up and running today. Just one approval to join — no third-party advertiser approvals. Profit from our experience – Earn up to 12% advertising fees with a trusted e-commerce leader

 

Advertise – Choose from over a million products to advertise to your customers. Whether you are a large network, content site, social media influencer or blogger, we have simple linking tools to meet your advertising needs and help you monetize your webpage.

Earn – Get up to 12% in advertising fees, Earn advertising fees from all Qualifying Purchases, not just the products you advertised. Plus, our competitive conversion rates help you maximize your earnings.

 

Marketing Tips That Help Win Customers

For you to be the best blogger, you have to write engaging content, making sure you provide substance to your readers. Over the years, I’ve determined there are certain factors that will help guide your content writing. No matter what you’ve read about providing value, it starts with knowing your audience. If you don’t know your readers, you’re going to have a hard time with all the others aspects of content writing. For example, without knowing your readers, you’re going to have a hard time performing your research, exploring marketing channels, using the right #hashtags, and writing content that resonates with them. If your audience doesn’t like your content, you’re going to have a hard time converting and getting a return on your ROI. In this post, we’ll be exploring how knowing your audience is important in winning your customers. Here’s what we’ll explore…

  • Strategies to find your audience.
  • Leveraging these stats to win your customers.

Let’s get started….

Finding Your Audience

There are “3” ways I utilize to find my audience and all of them will provide you with the information you’re looking for. Here are the basic elements that’ll give you a quick breakdown of your audience.

  • Age
  • Geo location
  • Content shared
  • Social profiles
  • Gender (optional)
  • Competition (to find out more about audience)

If you know these elements, you’ll be able to narrow down the type of content and marketing channels you should be leveraging to market.

Let’s look at these elements further…

This is a free tool and it’s amazing for finding out audience based information like age, gender, keywords, and location. I suggest using your URL when performing a search, but sometimes you haven’t been around enough for the tool to generate a profile. However, you can type in a competitor’s URL that has been in your niche for years and you’ll get a great profile reading. This works because you and your competition will be focusing on the same audience so their visitors are yours.

This tool has been praised by several bloggers and you can find out a lot of information about a website. However, the website owner has to have the code installed in their backend to give you a complete profile. It works the same way as Alexa.com, but is moreorganized. You can always try to check out a profile in Quantcast.com because some bloggers use Quantcast.com for analytics.

Competitors –

Personally, I find visiting my competitors’ websites is the best way to find out about my audience. Their audience is mine and by skimming through content published on their blog, I can find out a lot of statistics. For example, start by visiting the different content published, looking for the highest shared content. Next, copy and paste the URL within Topsy.com and they’ll provide a list of all the people who shared the content. Then go through each person, looking over their social profile to learn about them and other content they’ve shared.

 

Why is this beneficial?

  • You’ll get a profile of the reader and content they like.
  • You can visit their blog or website to find out what niche they’re in.
  • You can find relevant content to your niche for content ideas.
  • Find out if they’re influential by visiting on social profiles. Great people to market to in the future.

Leveraging These Statistics

By now, you should have a handful of information about your audience. The philosophy behind this method is, to win over visitors, converting them into customers, you have to provide the information they’re looking for. This can be in the form of content, products, services, videos, etc., but knowing your audience will allow you to create the information they need. By now, you should have the following…

  • Geo location
  • Age
  • Keywords
  • Social share engagement
  • Profile overview

How can you use this information to your advantage?

Start by doing some keyword research, looking for a common problem within your niche. You know your audience so it shouldn’t be hard looking for a common problem because you have your audience profile already. The greater the problem, the more buzz it will create once published. This about this…

The highest product sales are always solutions to problems that make people’s lives much easier. Once you’ve found a common problem, it’s time to go searching for others that have written content providing a solution. Your objective is to create something better. Your content should be the only one your audience needs to find a complete solution. This means making notes, writing down elements your competitors are missing.

Here are a few things to pay attention to…

  • What is their content length (how in-depth)? Create something longer and more substance.
  • Add videos if they are missing them.
  • Add images and infographics.
  • Provide them with an easy way to ask questions.
  • Provide them with a FREE eBook so you can capture their email address.
  • Maybe even create a tool to help them solve the problem.

For you to win over your customers, you first need to know who they are and what they want. Then going forward, you can focus on creating content and/or products for them. When writing content, do some research and solve a common problem

Source: johnchow.com

The Character Count Guide for Blog Post, Videos, Facebook, Twitter & More

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question  sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits both enforced and ideal for different online channels, all in one place. 

Manage and plan your social media content with the help of this free calendar template.

Below, you’ll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

The Length & Character Count for Everything on the Internet

1) Blog Posts

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Quick reference:

  • Post length: 2100 words
  • Title: Under 60 characters
  • Meta Description: Under 155 characters

Post Body

When it comes to the length of blog posts, there are a few different items to consider. For example:

  • According to Medium, posts with an average read time of seven minutes captured the most attention.
  • The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute, according to research conducted in 1990.
  • At that reading rate, the ideal post length is 2100 words.
  • That aligns with research previously conducted by serpIQ, which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words.

That means that this ideal word count can address goals around both readability and SEO. But that’s just the actual body of the post. Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words.

word-count-vs-organic-traffic.png
But that’s just the post body  let’s have a look at the other areas of text that comprise a full blog post.

Title

The length of your title depends on your goals, and where it will appear.

Let’s start with SEO. Do you want this post to rank really well in search? It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). For Google, titles of search results are usually contained at a length of 600 pixels — which Moz measures as being able to display the first 50-60 characters of a title tag. So, if you don’t want your title to get cut off in the search results, it might be best to keep it under 60 characters. But when in doubt, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo, or you can use Moz’s title tag preview tool.

Then, there’s optimizing your title for social sharing. On Twitter, for example, consider that each tweet has a limit of 140 characters — however, if you include an image, that doesn’t count toward the limit. But consider that even the average shortened URL takes up about 23 characters — that leaves you with about 116 characters left for the title and any accompanying text.

headline-length-vs-social-shares.png

Meta Description

A meta description refers to the HTML attribute that explains the contents of a given webpage. It’s the short description you see on a SERP to “preview” what the page is about.

Moz notes that Google seems to cut off most meta descriptions — which are sometimes called snippets — after roughly two lines of text — though there’s some conjecture that, like title tags, it’s actually based on pixel count. In any case, it amounts to about 160 characters, though this particular outlet recommends keeping it at 155.

Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo.

 

2) Facebook

Quick reference:

  • Status updates: 63,206-character maximum | Ideal length is 40 characters
  • Video: 120-minute maximum | Ideal length is two minutes

Status Updates

Facebook’s character limit on status updates is 63,206. However, that’s far from ideal, says Social Media Marketing Manager. “The social gurus will throw around the number 40 characters. That data seems to be backed up by BuzzSumo’s ranking of own Facebook Page.”

But why 40, specifically? “Ideally,” Hunersen says, “you’ll want to use the copy in a status update to provide context for whatever you’re linking to.” That said, she notes, the copy of the status update itself isn’t as important as the copy in the meta title or meta description that gets pulled in when you insert a link into your post. That’s right — social media posts have their own meta data too.

“Often, people look at the image of the article and then directly down at the meta title and meta description for context clues,” she explains. “A lot of people don’t realize you can change those.”

Even on Facebook, it’s still best to keep your meta title to fewer than 60 characters, and to 155 for meta descriptions. There are some resources available to those familiar with coding that let you play around with social media metadata character counts, like these templates. But unless you’re a developer, we recommend keeping it short and sweet.

Video

While Facebook allows a maximum of 120 minutes for videos, we wouldn’t advise posting anything that long, unless you’re doing a special, social-media-only screening of a full-length film.

According to research conducted by Wistia, two minutes is the “sweet spot” — even a minute longer than that shows a significant drop in viewership. “Engagement is steady up to [two] minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video, the research reads,” so “if you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under [two] minutes.”

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However, optimal length can vary depending on the topic. “If you produce something as catchy as BuzzFeed and Refinery29 are putting out there, it can be up to five minutes long,” says Hunersen.

Regardless of the length of your video, Hunersen reminds us that all Facebook videos start without sound, meaning users have to make a conscious decision to stop scrolling through their feeds and unmute the video. Facebook videos should be visually compelling from the get-to, make sense without sound, and be engaging enough to encourage the user to stop and watch.

3) Twitter

Quick reference:

  • Tweets: 140-character maximum
    • Does not include images, videos, polls, or quotes tweets
    • Ideal length is 120-130 characters
  • Hashtags: No more than two
  • Videos: Maximum length is two minutes and 20 seconds

Length of Tweets

Marketers everywhere rejoiced when Twitter finally eased up on its character count parameters, and such media as images, videos, and polls, as well as quoted tweets, ceased counting toward its 140-character limit.

Still, the “Quote Tweet” feature remains available, providing even greater character-saving measures. That happens when you press the rotating arrow icon to retweet a post, and then add a comment in the text box provided. You’ve still got 140 characters all to yourself to comment.

 

Ideal Length Overall

Like so much of what we’ve covered, it seems that when it comes to the overall length of a tweet, aim for short and sweet. (See what we did there?) That’s resonated in research conducted by social media scientist Dan Zarrella, who found that tweets with 120-130 characters showed the highest click-through rate (CTR):

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The same goes for hashtags. While they can technically be any length up to 140 characters, remember that people will want to accompany the hashtag with other copy. Short hashtags are always better. Ideally, your hashtags should be under 11 characters — shorter if you can.

Also, in a single tweet, stick to one or two hashtags, and definitely don’t go over three. Buddy Media found that all tweets with hashtags get double the engagement metrics than tweets without any. But tweets that kept the hashtags to a minimum — one or two — have a 21% higher engagement than tweets with three or more.

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Videos

You can post a video on Twitter by importing a video or recording it using the Twitter app. In any case, the maximum video length is two minutes and 20 seconds.

 

4) LinkedIn

 

Profiles

Here’s a handy list of some of LinkedIn’s most important profile character maximums, according to Andy Foote:

  • Professional headline: 120
  • Summary: 2,000
  • Position title: 100
  • Position description: 2,000 (200 character minimum)
  • Status Update: 600 characters — however, Foote also notes that, “if you select to also post on Twitter from LinkedIn, only the first 140 characters will show on your Twitter post.”

Original Content

With LinkedIn’s publishing platform, users can now compose and share original written content with their networks, or publicly. Of course, that comes with its own character counts, according to Foote:

  • Post headline: 100
  • Post body: 40,000

5) Instagram

Quick reference:

  • Bio: 150-character maximum
  • Hashtags: Maximum of 30
  • Captions: Ideal length is under 125 characters

Since Instagram is, first and foremost, a platform for sharing photos and videos, the primary focus is typically your visual content. However, it’s always helpful to provide some context, and let users know what they’re looking at.

Given that, here are some helpful character counts for the text you include with your visual content:

  • Bio: 150
  • Hashtags: Up to 30

Captions

While Instagram doesn’t seem to specify a maximum total number of caption characters, it does note that, within users’ feeds, the caption is cut off after the first three lines. For that reason, it’s advised to limit captions to 125 characters. However, don’t leave out important information just for the sake of keeping your entire caption visible. Instead, frontload it with crucial details and calls-to-action, leaving any hashtags, @mentions, or extraneous information for the end.

As for Instagram Stories, there doesn’t seem to be a ton of detail on character limits there, either. However, because the text overlays the visual content — which is the focus — don’t obscure too much of the photo or video with a caption.

6) Snapchat

Quick reference:

  • Character limit: 80 per post

Speaking of not obscuring visual content — that brings us to Snapchat.

Instagram Stories was, many believe, an effort to emulate the features of Snapchat, to create an opportunity for users to share quickly-disappearing photos and videos. And again, because the focus here is on the visual, you’ll want to prevent distracting viewers from it with too much text.

According to Teen Vogue, Snapchat’s character limit is 80 per post, which is more than double its previous 31-character limit. And, if you’re looking for more guidance, just look to this particular app’s name, and remember the “snap” element of it a word that implies brevity and try not to ramble.

 

7) YouTube

Here we have yet another network that’s focused on visual content, leading some to incorrectly assume that accompanying text — like titles and descriptions — don’t matter as much.

That’s not entirely false — as a video-hosting platform, YouTube should primarily be used to showcase a brand’s quality videos. However, like any other visual content, it needs context. People need to know what they’re watching, who it’s from, and why it matters.

Unfortunately, YouTube doesn’t appear to provide any specific parameters over its character counts — except for your channel description, which according to the official help site is limited to 1,000 characters. But other than that, it seems that the only guideline available is the alert display that lets you know, “Your [title or description] is too long,” if you’ve entered too much text in either of those fields.

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In this case, we would advise taking the same approach as adding text to support your visuals on Instagram and Snapchat. Like the former, a video’s description is cut off after the first line or two, so frontload the most important descriptors and CTAs, leaving extra details for the end.

Show Your Character

As you set out to determine the length of your text, regardless of the platform, remember to do so with the user in mind. Many of these channel-mandated character limits are established for that reason — to keep audiences from getting bored or overwhelmed.

Like anything else in marketing, however, it’s never an exact science, despite the best data. We encourage you to follow these guidelines, but don’t be afraid to experiment if they don’t always work. Test different amounts of text within your various channels, and keep track of how each post performs. From there, you can make decisions about which types of content, as well as its accompanying titles and descriptions, are the most well-received from your audience.

How do you approach text with different online channels? Let us know in the comments.

Source: hubspot.com