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Atelier H&M in Sweden presents the first pre-Fall 2025 Menswear collection

H&M Atelier presents its first pre-established collection: an intelligent transitional offer in an intelligent way that continues to be based and evolve the definition of pieces of essential men’s clothing. This season, the high H&M Atelier Ethos takes place through a back-to-work lens, exploring a versatility similar to a uniform with a contemporary atmosphere. Family commercial clothing, as suitable, strips and ties shirts, gets a new meaning if melted in relaxed and slightly large silhouettes that can be stratified and worn with confidence. A distinct color palette that combines denim in Indigo, hot camel, deep brown, gray and an intriguing accent of bright turquoise blue is completed by tactile and high quality tissues that reflect the refined aesthetic of the line.”We wanted to explore a mid-season offer of iconic wardrobe pieces for the man’s aspiring manho-this moment of transition after the summer in which the uniforms of the work return to the game. We continued to revisit famous archetypes with a directional silhouette while exploiting the intriguing fibers that bring high tactility and textures”, he says Ana Hernández, men’s clothing designer at H&M.

The H&M Atelier Pre-Fall 2025 debut collection offers transition men’s clothing that combines a relaxed and oversized tailoring with a modern and intelligent edge. The key pieces include suitable, strips shirts, tie, coast velvet, denim and investigating knitwear, camel, brown, gray and turquoise. Made by tactile heritage fabrics with refined details, the collection launches exclusively online on August 21, 2025.

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The tailoring codes remain essential in the offer of Atelier H&M, expressed through a gray dress in relaxed and dry wool designed to be integrated into a wardrobe but broken for a modern look, crunchy cotton shirt with unexpected shades and even a woven tie. The most discreet silhouettes have spacious velvet trousers or jeans combined with a knitwear worn by itself, including sweater with V -collar with coastal finishes and a coordinated pampering jacket and a structured knit cardigan. The details similar to crafts are evident in embroidered monograms pockets, in the caps of the cap and in the atmosphere and in the experienced treatment of the leather jacket of the new season.

The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online from August 21, 2025.

Launched in 2024, H&M Atelier is a capsule men’s clothing line designed for contemporary man in fashion. The collections are characterized by a refined aesthetic, which offers iconic essentials of the wardrobe made with intriguing materials with distinct plots and tactility.

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion News Desk (RM)


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