Among geopolitical turbulence, companies urge employees to remain social media safe, et Bredequity -

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A senior manager of a large cosmetics company said that the staff was sent to clear consumption

Among geopolitical turbulence, several companies are issuing new guidelines on social media or strengthening existing ones, telling employees to avoid publishing personal opinions on social media, in particular controversial opinions on wars, politics and questions related to faith. They are wary of being involved in the crossfire of social media which derives invariably.

Coca-Cola, for example, issued LinkedIn guidelines in an internal consultant “on the responsible use of social media, since the lines between personal and professional use of social media are sometimes blurred”. Others are investing in playbooks, escalation matrices, social audits and shadow consultants to protect the damage of the reputation, the managers said. “Our employees have access to the guidelines on social media to which it can be referred when necessary,” said a spokesman for the KPMG consultancy firm.

The managers of three large telecommunication services companies, packaged foods and healthcare have confirmed that they had sent new guidelines and consultancy to employees last week. They did not want to be identified, citing political sensitivity. “We are seeing companies more and more approaching us for complete policies on social media,” said Ankita Ray, partner of Cyril Amarchand Mangaldas.Individual or employee?
“In the current climate, many organizations are recognizing the need to establish clear boundaries on the use of employees’ social media, especially when it comes to sensitive arguments such as geopolitical conflicts, political declarations and controversial current affairs,” said Ray Di Cirillo Amerarchand Mangaldas. The tangentially connected brands with posts that explode are also dragged into social media wars.

A former employee of a multinational electronic company has published an answer to the post by Rahul Gandhi of the Congress leader on X after the Ahmedabad Air India crash of last week who attracted the anger of a section of social media users. The company was confused in this because the poster mentioned the name of his former employer. “There is a reputation at stake,” said Santosh Desai, a social commentator and editorialist. “There will be growing cases of companies that impose restrictions on what employees can say or what they cannot on public platforms”.

A senior manager of a large cosmetics company said that clear consultancy was sent last week. “There is information about platforms such as X that the comments are individual and not representative of the company,” said the person. “But despite this, the social media fabric is such that the controversial posts end up draging the company or brand in the picture.” The occasional post of an employee can arouse the reputational contagion and the distrust of investors, underlined Prachi Shrivastava, founder of consultancy and legal company Lawfinity Solutions.

“The last few weeks have shown a shot of activities within our investors ‘networks on the codification of employees’ social media policies,” he said. “An occasional post on social media of a Junior employee can snow in questions of conformity, diplomatic risk or even escalations of suppliers, in particular for pebacked or cross -border companies.”

The first Indian collaboration of the Nike sportswear brand with an Indian label announced last week was captured in a social media storm during the weekend, despite being clearly a case of incorrect identity. An Instagram account, @curedculturesociety, has published that the new Norblack Norwhite campaign of Nike has shown a model from Bangladesh that would presumably have critical of India. However, this person was not described in the countryside. Following widespread criticisms, Curated Culture Society has published excuses on Instagram, recognizing his mistake. “What people say about their social media handles is an expression of their opinion as individuals, although we have guidelines to ensure that they are aware of the sensitivity and severity of the situation and commenting on responsibility,” said Meghna Ramchandani, director, marketing and communications, at the tax and consultative services Grant Thornton Bharat.