American Exchange Group acquires the Venus women’s fashion brand

American Exchange Group (Axny Group), leader in the design of accessories, licenses and manufacturing, today announced his acquisition of Venus, a Heritage women’s fashion brand synonymous with bold and unique clothing for every occasion.Founded in 1984 and based based in Jacksonville, Florida, Venus has become a loved destination for fashionable women looking for a high daily style, swimwear ready for holidays and versatile wardrobe stars. With a basic basis of devoted customer and a longtime presence both in the electronic commerce and in the retail sale of the catalog, the brand has constantly supported the expression of itself, the suitable inclusiveness and female trust.

American Exchange Group has acquired Venus, a Heritage women’s fashion brand known for bold and inclusive clothing. The move strengthens Axny’s fashion and lifestyle portfolio, with planes to simplify Venus collections, increase digital growth and expand to retail partnerships, remaining faithful to the identity of enhancing the brand and the faithful basis of customers.

The acquisition marks a significant step in the American Exchange Group strategy to make its portfolio of fashion and lifestyle owned and authorized. Venus joins a strong training that crosses accessories, footwear, beauty, home and clothing, including brands such as Aerosoles, Naturewell, Indie Lee and Jonathan Adler, which is recommended to further diversify its offers and expand in new market segments with a brand that resounds deeply with its audience.

“This acquisition represents a significant step forward in our continuous expansion in the category of fashion and clothing,” he said Alen Mamrout, CEO of American Exchange Group. “The strong identity of the brand and the faithful basis of customers align perfectly with our strategic vision. With our resources and skills, we are excited to explore what is next for the brand and unlock its full potential in the evolving detail panorama.”

“While we look towards the future, we are excited to restore and return to the center of what has made Venus iconic: bold fashion, effortlessly and enhancer designed with intention,” he said Laura Bollier, CEO of Venus. “This new chapter gives us the strategic support to refine our attention and expand with care, while remaining rooted in the DNA that our customers have always loved.”

Under Axny’s leadership, Venus plans to simplify its offer of products in the most well -kept and high quality seasonal collections and introduce new detail sales experiences, including a next expansion in key sales partnerships. The brand will continue to operate from its Florida headquarters, with particular attention to digital growth and the improvement of customers involvement.

With almost four decades of the equity of the brand and a faithful community of buyers, Venus remains committed to helping women to feel strong, elegant and views – wherever life takes them.

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion News Desk (RM)