Amazon has launched its rapid trade service, Amazon Now, through three Pin codes in Bengaluru, marking its formal entry into the rapid growth market of 10-15 minutes. The service is currently in beta mode and is available for selection of users, according to the details on the Amazon app and people aware of development.The e-commerce giant has created 10-15 dark shops to support the deliveries in the city and plans to expand their footprint in the coming weeks, they said sources. The launch comes after multiple internal drivers.
In response to the question of et. A spokesman for Amazon said: “Through Amazon now, we are offering a well -kept selection of everyday essential elements … we will expand the service in the coming months”.
Amazon’s passage in rapid trade comes when the segment has seen an aggressive growth led by players such as Eternal Property Blinkit, Swiggy Instamart, Zepto, BigBasket supported by the digital Tata, Flipkart Minutes and Jiomart of Riliance. With Amazon now, the club will compete directly with these established players.The Amazon Now service currently offers food, vegetables, beauty and personal care, home care, snacks and drinks, meat, among others.
Like its competitors in the segment, Amazon now already offers discounts and offers. The platform is also renouncing to deliver the increase fee and late night expenses, according to the information available on the app.
And he had reported for the first time in the Amazon plan for the rapid trade of trade in August 2024Subsequently, and reported that the company was building its network of dark shops and targeted me an initial launch by the end of 2024 or at the beginning of 2025, operating under the internal code Tez.
And he had also reported Amazon Now plans that he had 300 dark shops in Delhi-Ncr, Mumbai and Bengaluru at the end of 2025.
The E -Commerce enters rapid delivery
In December, the senior vice -president of Amazon Amit Agarwal confirmed to Et that the dealer was planning to launch Quick Commerce here, making India one of the first markets in which Amazon would have tested such a delivery model.
“Our goal remains the same, that is, that we want to offer the largest selection of products to the largest customer base at the fastest speed …”, Agarwal said.
While the rapid trade players in charge noticed their service that eats in the share of E -Ecommerce horizontal platforms such as Amazon, Agarwal has minimized the impact.
“There is a physics on how much you can distribute closer to customers … but here we are talking about the consumption of a few thousand products. It would witness the facts on how things change,” he said.
Amazon is entering the segment as a rival in E -Commerce, Flipkart, is aggressively reducing its rapid trade services. By the end of this year, Flipkart Minutes plans to have 800 dark shops across the country.
This happened since the wider segment of E -Commerce has undergone a prolonged collapse. In 2024, the growth of the retail market of India slowed down 10-12% compared to over 20% in previous years, according to a Bain & Company and Flipkart ratio.
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