Salient points
- Alcatel has come the market of Indian smartphones through a partnership with NxtCell India, focusing on the high -growing price segment from £ 12,000 to £ 30,000.
- The company has launched three 5G smartphones, including V3 Ultra, which presents the owner NXTPAper display technology aimed at reducing eye tension and improving reading experiences.
- NXTCELL India aims to establish Alcatel as a smartphone leader brand in India, with plans to reduce the production capacity and build robust distribution networks, targeting to be among the first three smartphone players in the country within three years.
The French brand Alcatel has released the Indian smartphone market through a partnership with NxtCell India, aiming at the price segment of 30,000 high -growing RS.
To stand out in the crowded mid -range market, the company is betting on its owner NXTPAper display technology, designed to offer a visual experience similar to a card and reduce the tension of the eyes, positioning it as ideal for reading and long -term time.
Alcatel recently launched three 5G smartphones: the V3 Classic 5G starting from £ 12,999, V3 PRO A £ 17,999 and the Ultra V3 high -end at £ 19,999. V3 Ultra also includes a stylus and presents the NXTPAper display, strengthening its charm for users who want to transform your smartphones into a more comfortable reading and productivity device.
“We want to make Alcatel as one of the first brands from India to become global. To begin with, we will serve the markets nearby and then, we will also go to select the international markets,” the Chief Business Officer of NxtCell India ATUL Vivek also told Ettelecom.Padget Electronics, a subsidiary of Dixon Technologies, will produce devices. NXTCELL holds the authorization of the brand for Alcatel in the Indian market.
When asked about shipping objectives, he said it is difficult to precision with shipping volumes. “However, we have already established a production capacity of 2 million units, which is scalable up to 3-4 million, depending on the answer and demand of the market. From a capacity and from the point of view of investments, we are well prepared and fully oriented for a successful launch,” said Vivek.
He said India remains one of the largest and most dynamic smartphone markets in the world, with a huge base of users ready for updating from older devices. “There is a strong appetite for new design, new innovations, better clean software experiences in which many current players are not up to par. We see it as a clear opportunity.””We are not just by launching phones, we are building a brand that respects local preferences, collaborates with local ecosystems and offers a lasting value to Indian consumers,” he said.
By processing NXTPAPER technology, he said, it is a display solution based on four in one, not only based on software. The screen can move on to an e-INK mode, significantly reducing exposure to blue light, which is much easier for the eyes. This is where we saw a clear market gap and we have chosen to differentiate ourselves with this innovative and patented technology.
NXTCELL collaborated with TCL, one of the global leaders in display technology, and has signed a technological transfer pact for Alcatel smartphones.
“We are here in India for the long range. We have already established a local production configuration and we are building robust distribution networks across the country. Our clear vision is to become one of the first three smartphones players in India in the next three years and everything we are doing is aligned with the achievement of this goal”, adds Vivek.
“Our goal is to offer existing users a convincing reason to improve their current devices and to appeal to young buyers for the first time they are looking for an international design experience combined with a patented and avant -garde technology. Alcatel is ready to be a practicable and aspirable choice for both. And we believe that Alcatel will offer a refreshing alternative in the market”, said.
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