A big surprise came from a famous footballer. Sir David Beckham is known all over the world for his sports career. But this time, it’s not about football. It is not even about clothes or photos. It started with a small hobby during the blockade and has now turned into a brand called “beeup”. And it’s something sweet. Let’s find out what David Beckham did this time.
On June 14, 2025, David Beckham, 50, shared great news. He started a snack company called Beeup. The update arrived in a print note sent to the People magazine. David Beckham said this idea started in his garden. During the closed Covidid in 2020, he and his son Cruz Beckham began to keep bees. He said: “It started as a hobby with my children but has become a true love for honey. Honey gives clean energy. It is a superfood.”He didn’t do it alone. David Beckham joined Shaun Neff, a business expert. Together, they prepared honey fruit snacks. These will arrive in three flavors: tropical mixture, very berries and acid watermelon. The packages will have 10 small snack bags inside. David Beckham said that the goal is to give children and families to the best snack choices.
FromVid Beckham shares why this snack brand matters for him
David Beckham often publishes photos of his bees work on Instagram. In a 2022 video, he showed his first honey harvest. He worked on the hives with Cruz Beckham. In that video, David Beckham said: “Who knew I would have felt so much? It all started in bulk”. He also shared that his bees made really tasty honey. His partner Shaun Neff shared that David Beckham cares deeply about health and real food. David Beckham said: “We made a beeup for families. It gives real energy. I am happy that children can eat something healthy”.In an interview in April 2025, David Beckham told People that cooking with his four children is special. He said: “Every night at 18:00, we all eat together. This is our rule”. Beeup is another way that he wants to help families stay close and eat well.
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