In view of his long -awaited Keynote a DMWF Global (24-25 June in Olympia London), Elliott RaynerDirector of marketing and growth of the Owow agency, offers an exclusive preview in the thought behind “The future of marketing: competing with artificial intelligence, winning with the narrative.”
In today’s marketing panorama, complexity is the norm. Competitors are multiplying. The products are more technical. Customers are increasingly different. Add to this the rise of content generated by the AI and narrows, and marketing experts are entering a new era of “options paralysis”: many messages, too much noise and not quite clarity.
This free webinar explores how visual storytelling offers a solution. Supported by neuroscience – that people remember 65% of the images, but only 10% of the written copy – Elliot explains how brands can communicate complex ideas in just 13 milliseconds. It is not a question of simplifying your product, it is a question of simplifying the way you tell its story.
Drawing on examples of the real world from Adidas, Asics, Santaand framework from Storytelling certified Masters CourseThe session offers three practical changes to your creative brief who can help transform even the most intricate products into convincing and high performance campaigns.
For marketing experts surfing a world saturated with automation, this is your opportunity to obtain insights that merge clarity with creativity and give the future to the future.
🎥 Click now to look at the webinar!
Don’t forget Register for DMWF Global At Olympia London on June 24-25 to see Elliott Rayner live on stage, sharing even more powerful insights.
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