8 reasons to add social listening to your marketing stack

Use insights based on artificial intelligence to protect your brand reputation, overcome competitors and create a social media strategy based on data that converts

With billion Of users active all over the world, social media are a treasure treasure about what your audience is thinking and feeling.

But your organization needs a simple and simple way to get those intuitions, make sense and act. And this is where social listening arrives.

What is social listening?
Social listening is the process of monitoring and analyzing actively of the mentions of your organization, industry and relevant topics on social media and on the web. With the right tools, even small teams can listen to throughout the digital universe, from social posts to videos to blogs, podcasts, news and more.

HootsuiteThe leading social media management tool in the world connects your brand to relevant conversations in 187 languages, on over 150 million sources on social media and on the web. This allows your social media team to jump on the trends, monitor crises and immerse yourself in depth in the intuitions of the competition.

Why add social listening to your marketing stack in 2025?

1. Never miss a conversation
   Track mentions millions of sources such as video, memes, gifs, audio and more – and monitor the references to your brand with visual recognition of artificial intelligence.
2. Know your audience better
   Understand the involvement of the guidance of emotions and the way people feel about your brand, competitors or a specific topic with analysis of the feeling of artificial intelligence.
3. Protect your brand reputation
   Create data notices in real time and investigate peaks to monitor key issues, identify fraudulent pages and face negative chatter and disinformation.
4. Crushes the competition
   Set activated live warnings and personalized relationships that trace the performance of your competitors’s social media.
5. Spot and jump first on the trends
   Capturing the wind of the latest trends, hashtags and topics – before exploding – with predictive forecasts.
6. Take the next steps safe
   Use peak detection to instantly see what most of the mentions or involvement is guiding for your brand, products or campaigns.
7. Find (the righteous) Influencers
   Identify and interact with the influences of social media who align with the values ​​of your brand and resonate with your destination audience.
8. Trace and demonstrate the ROI
   Let Blue Silk ™ AI – the most complete consumption intelligence on the market – transforms the data and conversations into clear and usable insights, reports and notices.

Success stories
Listening to Hootsuite offers customers such as Yves Rocher and HelloFresh the tools to collect product feedback. It also helps the best brands analyze fans’ emotions and increase involvement, with an NBA team that guides 4x video views and even justify a new social media rental.

About Hootsuite
Leader of the sector in social listening, Hootsuite has acquired Talkwalker based in Luxembourg in 2024. Today, the company-evaluated at around 1 billion dollar-dollar both small and business size. Since 2008, Hootsuite has provided over 25 million marketing experts and companies the largest products for social media performance on the market.

Resource
To start with social listening, download This free guide and control list.

Attend the Forum of the world of digital marketing In London? Stop by Stand #195, or participates in scrolling for gold: the secret to identify the trends of social media which actually count, presented by the Senior creative brand and director of public relations Hassan Ali on June 24.