- Hard skills are basically learned abilities that are sharpened through experience and education,
- Soft skills are more about character traits and interpersonal skills.
Many people focus just on improving hard skills like coding, SEO, or paid advertising. But soft skills are equally important for digital marketing career opportunities
In fact, a 2018 study from LinkedIn shows that 57% of employers value soft skills more than hard skills. In terms of what employers look for in a digital marketer will vary based on the position and responsibilities.
For example, when we hired a video editor, hard skills weighed heavier than soft. And when I hired an outreach manager, soft skills weighed heavier than hard because interpersonal skills are more important than knowing how the software works.
11 Skills To Get Digital Marketing Jobs In 2023
Here is a list of all 11 skills that can really help you with various digital marketing jobs in 2023 which will change your life forever.
You might know, SEO stands for search engine optimization and it’s the process of optimizing web pages
In addition, the principles in SEO will help you understand how the web works, particularly with Google SEO. If you want to learn more about SEO, we have a free course that’ll give you all of this technical knowledge and also help you get more traffic to your site.
3. Data Analytics
Data analysis and interpretation are great skills. Data gives you something to analyze and your analysis will help you draw insights. and those insights are what marketers use to create marketing campaigns.
Sometimes you’ll have great insights that come from your analysis and other times, you’ll learn that there’s no conclusive evidence to work with. Both outcomes are equally important because they’re going to guide you in the right direction
4. User Experience
This is a common skill that designers need to have, it’s important for digital marketers to at least have a high-level understanding of UX best practices. You can also refer usablity.gov
After all, as marketers, we want to create interactions with customers and prospects so they have more meaningful and relevant experiences with our brand and content. On top of that, many marketing channels depend on user experience signals.
Bottomline: the better experience you create for people, the better your marketing campaigns will be. And assuming your marketing campaigns are aligned with the business’s bottom line, the better the company will perform.
Marketing is essentially a brand’s way to communicate with customers and prospects so you can drive interest and desire for products and services. So if you’re not able to communicate effectively, your marketing will be ineffective.
- It can impact people’s first impressions of your company,
- Damage your brand reputation,
- Lead to wasted time
For marketers and anyone else involved in a campaign like developers, designers, and outsourced teams.
Beyond that, marketing also involves developing relationships with customers, affiliates, influencers, and brand evangelists. Fail to communicate effectively and you’ll have a very bumpy road ahead.
Marketing campaigns rarely go smoothly and you will run into problems and unexpected bumps along the way. The thing is, nobody wants to hold your hand through every single problem.
Employers hire employees to solve problems. So naturally, a big part of your job will be to solve problems with creative solutions even if company policies or budgets may play against you.
The reason why I think this is a critical soft skill to have is because marketing is collaborative. And if you’re the stubborn type who refuses to hear feedback from your managers and teammates, you will naturally be an awful team player. In my opinion, teachability shows humility, adaptability, and one’s desire for growth.
This is why after doing hundreds of interviews, if a candidate doesn’t seem teachable, it’s a “break it” kind of attribute for me. Now, that doesn’t mean you need to be a yes-man and make other people feel better about themselves. It’s about being open to others’ opinions and collaboratively coming to the best ideas for your marketing campaigns.
This is a skill that I think separates the wheat from the chaff. Naturally, there are going to be people who show up to work and do the bare minimum. Being self-motivated is essential to get hired for a digital marketing job in 2023.
After all, we alls gots to make monies to pay the bills. But there’ll be a few individuals who’ll put in the extra time, effort, thought, and focus simply because they want to produce good work.
These are self-motivated people. They’re willing to go the extra mile to make their work great. They don’t define themselves from their salary, mentions or accolades.
But ironically, self-motivated people with raw talent tend to get paid more and praised publicly. They’re a rare breed and in my opinion, it’s a skill that’s nearly impossible to fake over the long haul.