In this article, I have shared 11 digital marketing skills that’ll help you get a high-paying digital marketing jobs in 2023. Now to be able to get a good digital marketing job, it requires two different sets of skills. hard and soft skills.
Hard skills are basically learned abilities that are sharpened through experience and education,
Soft skills are more about character traits and interpersonal skills.
In other words, hard skills show employers how good you’ll be at your job from a technical standpoint, while soft skills show whether you’ll be a good employee, teammate, or manager.
Many people focus just on improving hard skills like coding, SEO, or paid advertising. But soft skills are equally important for digital marketing career opportunities
In fact, a 2018 study from LinkedIn shows that 57% of employers value soft skills more than hard skills. In terms of what employers look for in a digital marketer will vary based on the position and responsibilities.
For example, when we hired a video editor, hard skills weighed heavier than soft. And when I hired an outreach manager, soft skills weighed heavier than hard because interpersonal skills are more important than knowing how the software works.
While I won’t be able to cover every single skill that’ll be helpful in your digital marketing career, I’ll share 5 hard skills and 6 soft skills that I personally look for when hiring digital marketing consultants. And I’ll explain why these skills are valuable for almost any digital marketing role.
11 Skills To Get Digital Marketing Jobs In 2023
Here is a list of all 11 skills that can really help you with various digital marketing jobs in 2023 which will change your life forever.
The first skill worth mastering is copywriting. Copy is often the bridge between company and customer. It lives on blog posts, landing pages, emails, and even videos as tons of them are scripted. This makes copywriting arguably the most transferable skill in online marketing.
It applies to SEO, content marketing, email marketing, outreach, social media, paid advertising, and the list goes on. And because a big part of your job as a digital marketer will be to educate and influence your target audience with copy, this in my books is a skill worth improving.
You might know, SEO stands for search engine optimization and it’s the process of optimizing web pages
to rank higher in search engines. Now, the reason why it’s an important skill to have is because you can use it to get free, passive, and consistent traffic that doesn’t fade over time. And that’s essentially what businesses want.
In addition, the principles in SEO will help you understand how the web works, particularly with Google SEO. If you want to learn more about SEO, we have a free course that’ll give you all of this technical knowledge and also help you get more traffic to your site.
In case if you want, comment below, and I will give you my SEO guide to you that will simplify your knowledge to get digital marketing job in 2023
3. Data Analytics
Data analysis and interpretation are great skills. Data gives you something to analyze and your analysis will help you draw insights. and those insights are what marketers use to create marketing campaigns.
This cycle is pretty important because if the data is bad, then everything else after will be flawed. Now, if your analysis is incorrect, then the insights you drew from them would be invalidated. And if your insights are wrong, then you might be leading your campaign in the wrong direction. So it’s critical that you a) understand where your data comes from, and b) know how to analyze and interpret it.
Sometimes you’ll have great insights that come from your analysis and other times, you’ll learn that there’s no conclusive evidence to work with. Both outcomes are equally important because they’re going to guide you in the right direction
to save your company time, money and effort.
4. User Experience
This is a common skill that designers need to have, it’s important for digital marketers to at least have a high-level understanding of UX best practices. You can also refer usablity.gov
After all, as marketers, we want to create interactions with customers and prospects so they have more meaningful and relevant experiences with our brand and content. On top of that, many marketing channels depend on user experience signals.
For example, YouTube’s and pretty much every single social media network’s algorithm is driven by user experience signals. And even in Google SEO, user experience signals can impact ranking positions.
Bottomline: the better experience you create for people, the better your marketing campaigns will be. And assuming your marketing campaigns are aligned with the business’s bottom line, the better the company will perform.
Expertise with Google Docs, PPT and Sheets. Now, I wouldn’t typically list software as a must-have hard skill, but knowing how to use Google Sheets, beyond data entry and basic formulas is going to make you a more efficient marketer depending on your proficiency, it can be telling of your knowledge in logic programming.
Google Sheets is arguably the most versatile tool. You can use it to create reports, analyze, interpret, and manipulate data, and create automation for monotonous tasks. The use cases are truly endless and it’s a big plus that I love seeing for mid to high-level roles.
Starting with arguably the most important one in my books, and that’s communication.
Marketing is essentially a brand’s way to communicate with customers and prospects so you can drive interest and desire for products and services. So if you’re not able to communicate effectively, your marketing will be ineffective.
Now, you might be thinking… big whoop. But the repercussions of poor communication can be severe.
It can impact people’s first impressions of your company,
Damage your brand reputation,
Lead to wasted time
For marketers and anyone else involved in a campaign like developers, designers, and outsourced teams.
Beyond that, marketing also involves developing relationships with customers, affiliates, influencers, and brand evangelists. Fail to communicate effectively and you’ll have a very bumpy road ahead.
Marketing campaigns rarely go smoothly and you will run into problems and unexpected bumps along the way. The thing is, nobody wants to hold your hand through every single problem.
Employers hire employees to solve problems. So naturally, a big part of your job will be to solve problems with creative solutions even if company policies or budgets may play against you.
A common example in the SEO world is buying backlinks. A lot of companies have no problems doing this but if your company is like ours and has policies against these practices, you have to come up with creative ways to compete.
Another common disadvantage I see in competitive industries are with ad budgets. Leaders in an industry will often have what seems to be an infinite budget. And if you’re working at a bootstrapped start-up with 1/100th of your competitors’ budgets, you’ll have to get extremely creative to have a fighting chance at winning, let alone surviving.
The best marketing is when your product and marketing align to solve peoples’ problems. But that in and of itself is a problem that marketers are often tasked with solving.
Creativity is something that’s incredibly difficult to teach. In fact, according to George Land, a famous researcher and scientist, non-creative behavior is learned. Meaning, we learn to become less creative as we get older.
In his 1968 study, he gave 1,600 five-year-olds a creativity test. And this is the same test that was used by NASA to select innovative engineers and scientists. And to his surprise, 98% of five-year-olds scored in the ‘highly creative range.’
But when he retested them at 10 and 15 years old, there was a dramatic drop in the percentage of people who scored in the ‘highly creative range.’ Now, Land also tested 280,000 adults with the same test. And only 2% of this group scored in the highly creative range. Meaning, for those that are actually creative, it’s going to be one of your greatest assets.
When you pair creativity with the hard skill of data analysis, you end up having a very powerful combination of skills that will play in your favor as a digital marketer.
The reason why I think this is a critical soft skill to have is because marketing is collaborative. And if you’re the stubborn type who refuses to hear feedback from your managers and teammates, you will naturally be an awful team player. In my opinion, teachability shows humility, adaptability, and one’s desire for growth.
This is why after doing hundreds of interviews, if a candidate doesn’t seem teachable, it’s a “break it” kind of attribute for me. Now, that doesn’t mean you need to be a yes-man and make other people feel better about themselves. It’s about being open to others’ opinions and collaboratively coming to the best ideas for your marketing campaigns.
This is a skill that I think separates the wheat from the chaff. Naturally, there are going to be people who show up to work and do the bare minimum. Being self-motivated is essential to get hired for a digital marketing job in 2023.
After all, we alls gots to make monies to pay the bills. But there’ll be a few individuals who’ll put in the extra time, effort, thought, and focus simply because they want to produce good work.
These are self-motivated people. They’re willing to go the extra mile to make their work great. They don’t define themselves from their salary, mentions or accolades.
But ironically, self-motivated people with raw talent tend to get paid more and praised publicly. They’re a rare breed and in my opinion, it’s a skill that’s nearly impossible to fake over the long haul.
The final soft skill is dependability. Because marketing usually happens in a team setting, you need to be able to depend on your teammates to do their part.
It makes marketing operations much smoother and the result is a highly effective team. A standout example that immediately comes to mind is our video team.
From the day I started working at Ahrefs, they have not once missed a deadline. But deadlines aren’t a be all and end all of dependable people. Our entire video team is directly impacted by the invasion in Ukraine. And even though I’ve told them countless times that our videos can wait, they all continue to go above and beyond despite being in a freaking war.
Frankly speaking, I have never worked with a team that’s this dependable. It says a lot about character and plays directly into team dynamics.
Now, as I’m sure you caught on, hard and soft skills tend to complement each other. For example, creativity is intertwined with copywriting. Problem-solving helps in SEO and SEO helps you become a better problem solver.
all these skills are very demanding, even you are fresher, various entry level digital marketing jobs remote you will be able to get quickly infact it has a great career in digital marketing salary for right skill is no bar.
Here is a few websites that you can checkout for digital marketing remote work as well as digital marketing freshers job.
So whether you want to become a better marketing leader, get a performance-based raise, or get started with your first digital marketing job in 2023, honing these skills is going to help you achieve that. sometime you might be thinking is digital marketing a good career in 2022 or is digital marketing a good career in future or and the simple answer is absolultey yes!
And I only wish you the best. If you need any further you can connect with me on instagam